Today, she manages Bond Art + Science, a user experience consultancy, is the author of “Content Strategy for Mobile,” published by A Book. Karen McGrane Responsive Design is a Poor Man’s Content Strategy Responsive Design Won’t Fix Your Content Problem Mobile Only: 5 articles. Uncle Sam Wants You (to Optimize Your Content for Mobile). It’s easy to Karen McGrane on mobile, content strategy, fixing technology and the media culture.

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All in all i found the book very interesting and i warmly recommend it. Meanwhile, we tap away at our ever-more-capable smartphones and tablets, pinching and zooming our way through sites designed for a much larger screen.

A List ApartFebruary 28, Adaptive content at its core is a content strategy practice that looks at the needs and requirements for delivering personalized or targeted content through stratdgy lens of what will be required to create, deliver and evaluate the success of those initiatives.

Shopbop Designer Fashion Brands. Once you’ve done so, there’s no need to change the substance or the style to make it more appropriate for mobile.

Content Strategist Karen McGrane: ‘Content Marketing Isn’t a Strategy’

But mbile companies are not there yet. Srtategy 22, Elizabeth rated it really liked it. Northwestern University Knight LabMay 3, It’s quite funny to read about the paradigms and ideas that were around 4 years ago and seeing that nowadays most of these have become common sense. Karen McGrane on building a strategy for mobile The content strategist and UX designer says that mobile will be the fulcrum to push smart publishers to restructure their content for a multi-platform future.

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As if he read a bunch of online articles and trying to structure lengthy paragraphs around them! Desire for device or contextual targeting of information drives a lot of attention to adaptive content, beyond that there is a need for more practical approaches to delivering personalization. The content strategist and UX designer says that mobile will be the fulcrum to push smart publishers to restructure their content for a multi-platform future.

If you have not read other books about content strategy, content modeling, responsive web design and such, you will probably give this 5 stars. Page 1 of 1 Start over Page 1 of 1.

Would you like to tell us about a lower price? I recommend you start with watching her magnificent presentation on the subject https: CreativeBloqSeptember 13, Having more refined tools, more effective tools, will certainly help. Content Management Bible 2nd Edition.

In fact mcgrnae message is that going responsive is actuall Typically practical, thorough and useful handbook to making your content go mobile. Jan 24, Kim rated it really liked it Shelves: Jan 26, Dan rated it really liked it Shelves: It made it clear that content strategy is very important and that adaptive content is what we should aim for.

Defining Your Mobile Content Strategy

Jan 12, Petr Stedry rated it it was ok. Not all the time, of course. She takes on conventional design wisdom in this excellent book—specifically the vor that you can write and design for a more task-oriented “mobile use case. Good luck with that. Trivia About Content Strategy I sincerely hope, both as a consumer and as a designer turned content strategist, that this book will influence how we are served content in the future.


The days of the separate mobile site are gone. No one ever expected the printing press to be able to tell dor what to focus on, but now in the digital world we have publishing tools that can work collaboratively with human beings to shape and influence the value of what gets published.

Content Strategy for Mobile by Karen McGrane

Content strategy tends to be a bit dry, and this book is no exception, but McGrane does a good job of advoca This book is the most cogent argument I’ve yet seen for the separation of form from content. A lot more detail, to be sure. Content strategists like myself are frequently faced with the challenge of sorting through website analytics that show few — if any — people actually look at the content.

Want to Read saving…. What I do matters. She has worked in journalism and communications for over 15 years. Explore the Home Gift Guide.