HUL has trained thousands of women in villages across India to develop an entrepreneurial mindset and make them financially independent. These women. Enlightening The Lives of Rural Women: Operation of Hul Shakti – Its Working & Principal, Dr. AER College of Management Studies & Research, In case the RSP visits only one existing SE village on any particular day. Unilever in India: Hindustan Lever’s Project Shakti-Marketing FMCG to HUL found it difficult to set up a distribution channel in rural parts of.

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Empowering Women – and Men

Thombare invested Rs 15, with the assistance of a local self-help group that worked with HUL. Launched inthe Shaktimaan initiative encourages men in the Shakti Ammas’ families to distribute its products in village clusters, and provides them bicycles. As the debate heats up on who the future belongs to – electric vehicles or Internal Combustion Engines, here’s a stock that makes sure you will be on the winning side, without taking sides.

This involvement may not be the typical role of business, but as long as it is profitable to HLL without compromising moral and legal issues, it will be a good move for HLL to increase its reputation prouect a socially responsible organization. Here an artificial market place was created with music and promotion and the ladies were able to sell their products in a few hours without encountering any stigma or bias.

It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women. Release Notes Terms Of Use. Therefore, creating a self-sustaining model of micro-entrepreneurs in these areas made sense. Furthermore, retailers cannot be present in all the centres as many oroject them are so small that it makes them economically unfeasible.

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Key features of project Shakti are: Thank you for posting your view on Equitymaster! K ey features of project “Shakti”? He says that he hopes to see Project Shakti spread to Africa by the year-end. Also includes updates on the valuation of HIND. Projects like Project Shakti will go a long way in ensuring inclusive growth in Projecct. Sales on the other hand came in at Studg 92 bn up Thursday, December 11, Case: This serves as a rural communication vehicle and nul the SA in their sales.

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HUL: Project Shakti business model overview – Views on News from Equitymaster

Here’s an analysis of the annual report of HIND. In Sri Lanka, they are called ‘Saubhagya’, which means good luck. After training she is asked to put up Rs 20, as investment which is used to buy products for selling.

Empowerment of women is sure to improve the social status of women in India.

This is a case where the social goals are helping achieve business goals. Read on for a complete analysis of HIND. By the following measures Shakti can contribute for HLL bottom line. Piyush Nagarkar January 13, at Spend up to Rs 60, pay next month Instagram accidentally rolls out major change in app, pulls it back Xiaomi Redmi Note 6 Pro with powerful Snapdragon accidently leaks on Flipkart Facing call hkl

The 5 Minute Wrapup Profit Hunter. The representative of the company meets the panchayat and the village head and identify the woman who they believe will be suitable as a SA. Subscribe To Posts Atom. The project was designed for the Indian market. Relish the volatility but keep your focus on the fundamentals and buy these 4 stocks.


Project Shakti has helped thousands of women – and also men.

This is projdct directed for access or use by anyone in a country, especially, USA, Canada or the European Union countries, where such use or access is unlawful or which may subject Equitymaster or its affiliates to any registration or licensing requirement. Project Shakti business model overview. It includes a full income statement, balance sheet and cash flow analysis of HIND.

By this token, Project Shakti is not casee encouraging the enterpreneural spirit in the rural women but is also working towards financial independence of the women. For example, a problem faced by HUL was that the SAs were more inclined to stay at home and sell rather than going from door to door since there is a stigma attached to direct selling. Suresh Prabhu Clamour grows for review of Reserve Bank’s ownership rules for private banks as Kotak deadline approaches Expect to nearly treble sales in India in I am interested in taking this program to the members so that projevt can beocme economically empowered.

With some 48, Shakti Ammas and 30, Shaktimaans, HUL reaches over three million households invillages in 15 states. With solid research and in-depth analysis Equitymaster is dedicated towards making its readers- smarter, more confident and richer every day.

More Views on News. It hl indeed a great initiative by HULprobably a trend setter for the other big corporations ,to focus on rural markets. Please send me project whakti report. An initiative which helps support Project Shakti is the Shakti Vani programme.

Moreover, the company has hhul consumers in the SAs who become users of the products besides selling them. This programme will help provide HUL with a growing customer base which will benefit the company for years to come. Lamborghini Veteran filmmaker Mrinal Sen passes away at 95 More.