ITC e-Choupal and Saagar. 1. ITC – e ChoupalA Comparative Study; 2. E – Choupal (June ) An initiative of ITC Limited to link directly. ITC Choupal Saagar in Itarsi is a top company in the category Supermarkets, also known for Coconut Retailers, Betel Nut Retailers, Mixed Pickle Retailers. Itc Choupal Saagar in Yavatmal is one of the top Departmental Stores in Yavatmal. Visit Justdial for Address, Contact Number, Reviews & Ratings, Photos , Maps.

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Archives Select Year Press Report Back to Press Reports. It gave about 50 tractors to the sanchalaks, who in turn lease them out to farmers. He is the sanchalak the person who operates an e-chaupal; vhoupal of them are farmers of a small village called Mangawali, about 14 km away from Rafiqganj.

ITC unveils Choupal Sagar expansion plan

Personalized alerts – Get notifications on latest offers, prices and activities at Choupal Saagar. ITC is offering a very compelling proposition to these companies. To solve a similar problem in reach, Eicher Tractors evolved a rental model.

A petrol pump is coming up as well.

But, unlike the kiosks, higher investment goes into these stores. Then, plots of land have been earmarked to display large agricultural machinery like threshers.

As it were, prosperity in this area has been rising steadily. App is available only on Android platform. Today, Philips’ dealers in the 20,population villages supply to ITC, which sends a van to all its sanchalaks once every 15 days, dropping off their orders.


Products unlimited The rural mall sells everything from fertilisers and hair oil to mixer-grinders and tractors.

For the first six months after the company began offering tractors on rent, there was no offtake. If you find this information useful, please send us your feedback at: Inside, a few men are walking around.

On their part, the sanchalaks either sell the goods directly, or, more often, sell them to the village’s shopkeepers.

ITC plans ‘Choupal Sagar’ hypermarts for rural India

Jump to Main Navigation. They spread out across the shop. Walk into the building and the first thing you notice is the high ceiling. Products unlimited The rural mall sells everything from fertilisers and hair oil to mixer-grinders and tractors This time around, ITC is hoping to capture the rural folks’ out-of-village shopping. Interarch expertise in the sector of Rural Retail.

In that sense, what ITC is xagar with this warehouse is similar to what it did with its kiosks. And then, just as we are about to pack up and leave, a group of village women descend on the store.

What is its gameplan? It offers almost everything – from toothpastes to televisions, hair oils to motorcycles, mixer-grinders to water pumps, shirts to fertilisers As such, Chaupal Sagar is one of the first organised retail forays into the hinterland.

It is a conundrum that all rural marketers are familiar with. The agriculture sector of India has over the years been the single most important component of the economy. These need to be sold through the village. It is hard to change villagers’ buying choupwl, says a senior manager at one of the firms partnering ITC.


Bug fixes Cohupal Improvements. Riding on its own distribution network, it had reached all Indian villages with a population chupal 20, but could not go any deeper. Jump to Top Navigation. Harayaali Kisaan Bazaar is a chain of centres across the rural landscape of the country aimed at triggering a qualitative improvement in Indian agriculture. A lot is riding on how well ITC has gauged the rural consumer’s buying patterns. But first, a look at how this place came up next to the warehouse.

Their knowledge of warehousing and rural retail and their precision in execution has been brought to the forefront through their exceptional work for Chaupal Sagar and Haryali Kisaan Bazaar.

While ITC refused to comment on this article, investment on a rural mall is estimated to be around Rs cyoupal crore-5 crore. Another building is coming up next to the main warehouse. No more than choupql. Now, by setting up the mall next to the warehouse, ITC is trying to monetise the footfalls from farmers. According to officials at the Nabard office in Bhopal, prosperity in this region has been rising for the past ten years – ever since farmers began switching to soya bean cultivation.

ITC flags off its first rural mall in Madhya Pradesh.